Endorsements by Individuals on Social Networking Sites.When Does the FTC Act Apply to Endorsements?.Here are answers to some of our most frequently asked questions from advertisers, ad agencies, bloggers, and others. If the advertiser doesn’t have proof that the endorser’s experience represents what people will generally achieve using the product as described in the ad (for example, by just taking a pill daily for two months), then an ad featuring that endorser must make clear to the audience what the generally expected results are. An example is an endorser who says she lost 20 pounds in two months using the advertised product. The blogger should, therefore, let his readers know about that relationship.Īnother principle in the Guides applies to ads that feature endorsements from people who achieved exceptional, or even above average, results. If you knew the hotel had paid the blogger hundreds of dollars to say great things about it or that the blogger had stayed there for several days for free, it could affect how much weight you’d give the blogger’s endorsement.
You do some research and find a glowing review on someone’s blog that a particular resort is the most luxurious place he has ever stayed. The reason is obvious: Knowing about the connection is important information for anyone evaluating the endorsement. The same is usually true if the endorser has been paid or given something of value to tout the product. For example, if an ad features an endorser who’s a relative or employee of the marketer, the ad is misleading unless the connection is made clear. In addition, the Guides say, if there’s a connection between an endorser and the marketer that consumers would not expect and it would affect how consumers evaluate the endorsement, that connection should be disclosed. An endorsement must reflect the honest opinion of the endorser and can’t be used to make a claim that the product’s marketer couldn’t legally make. The Guides, at their core, reflect the basic truth-in-advertising principle that endorsements must be honest and not misleading. That common-sense premise is at the heart of the Federal Trade Commission’s (FTC) Endorsement Guides. Would you want to know that when you’re evaluating the endorser’s glowing recommendation? You bet. Now suppose the person works for the company that sells the product – or has been paid by the company to tout the product. Would that recommendation factor into your decision to buy the product? Probably. She tells you it performs wonderfully and offers fantastic new features that nobody else has. Twitter: recordings that Simon & Schuster Children's authors have made and posted may be used in the same way during this period of time.Suppose you meet someone who tells you about a great new product. Twitter: booksellers, please tag Simon & Schuster’s social media in your posts! Finally, we would love to follow along with your read-aloud, so educators and librarians, please tag Simon & Schuster Education & Library’s social media in your posts!
If you are a bookseller, email us at with your name, store, location, and the title and author/illustrator of the book you intend to read online and the date.Ħ. If you are an educator or librarian, email us at with your name, school, city, and state, and the title and author/illustrator of the book you intend to read online and the date. Since this is a way to deal with the current extraordinary situation, your video should be deleted or access disabled by no later than December 31, 2021.ĥ. For chapter books and novels, the readings should be limited to a few chapters.Ĥ. For these younger formats, it is fine to read the entire book. However, for Ready-to-Reads, picture books, and any other younger formats, if this is not possible, you may post it through a public platform, such as YouTube.ģ. We ask that you post your reading within the confines of your school, library, or store's platform or another closed group with limited access for your students and customers. At the beginning of your video, please state that you are reading the book “with permission from Simon & Schuster.”Ģ. By posting a reading, you are agreeing to these terms:ġ. In addition, we will permit you to livestream and post readings of Simon & Schuster books online for your students and customers, subject to the following. Please visit The Book Pantry website for reading group and teaching guides, author studies, and more at /TheBookPantry Simon & Schuster is pleased to provide resources and support as you navigate distance learning and bookselling in the weeks ahead.
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